1946 – Artsana is born
Pietro Catelli founded Artsana, a sales agency specialised in the production and distribution of products for venapuncture and medication, that quickly became market leader.
1958 – The Chicco brand is born
After the birth of his son Enrico, affectionately named Chicco , Pietro Catelli has its greatest entrepreneurial intuition: to create a brand specialised in the field of baby care, to meet all the needs of the babies from 0 to 36 months.This marked the beginning of the trademark Chicco, a brand which soon became the reference for parents and established itself as the market leader in Italy and then worldwide.
From 1967 to 1998: the first branches of Artsana.
Artsana opens its European branch in Spain , expands to the Far East, opens its branches inUSA, Turkey, Brazil andArgentina.
From 2009: the international expansion continues
New branches open: India, Russia, Mexico and Poland.
Sir Pietro Catelli’s extraordinary life has become a biography
On sale in the best Italian bookshops.